TOADMASTER

The engine that runs your photography business.

Heavy lifting inside. So simple anyone can use it.

Enquiries, quotes, signatures, jobs, crew, hand-offs and books for photo and video studios, all in one calm place.

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Invite-only while Toadmaster is being tested.

The Today screen: a two-week strip of dates, then lanes for enquiries to reply to, quotes to chase, shoots this week, work to deliver and payments to collect.

Made for studios, not sales teams.

A general CRM tracks deals and stops at the handshake. Toadmaster carries on through the shoot, the crew, the delivery and the money behind each booking.

Know your margin before you send.

Each item on your price list names who does the work, and its cost is that person's usual pay from your roster. So the quote builder shows profit and margin while you type, and a margin floor stops a discount that would lose you money.

The numbers panel: client pays, before GST, GST, costs, profit, and a margin bar against the floor and target. Below it, costs not counted yet, each with Add or Not needed.

Your crew gets an app too.

People on your roster sign in on their phone with a PIN. They see their own shoots, who else is on them, and the tasks you have given them. Nothing more.

The roster app on a phone: two upcoming shoots with date, venue and who else is working, then the tasks assigned to this person.

Built for how studios here work.

  • Weddings with many events, each with its own date, time and venue.
  • GST three ways: none, added on top, or included in the price.
  • Amounts in lakhs and a financial year that starts in April.
  • Messages ready for WhatsApp, written once and reused.
  • Hand-off links to any gallery or file service you already use.
Books for the year April 2026 to March 2027: booked, received, still to come, spent, quotes out and GST in signed jobs, in lakhs.

One booking, start to finish.

Every step hands the next one what it needs, so nothing is typed twice.

  1. Enquiry

    Leads land on one board, from your own enquiry form or added by hand. Anyone due a nudge rises to the top of Today.

    The enquiries board with columns for new, in talks, gone quiet, booked and lost.

  2. Quote

    Pick the kind of work, adjust the items and share one link. You see when the client opens it, and how often.

    A quote on a phone, opening with the studio name, a heading for the client, then the plan and options.

  3. Sign-off

    The client picks an option, reads the agreement and signs on the same page, by drawing or typing their name.

    The sign-off area of a quote: the chosen option and total, name and email fields, a signature box and a Sign and accept button.

  4. Job

    Signing creates the job with its workflow, due dates and payment plan already filled in. Tick items off and assign them to your crew.

    A job page: workflow items grouped by stage with due tags and who does each, beside the money received and still to come.

  5. Hand-off

    Add gallery and film links as they are ready. The client room shows each one with its access note and expiry date.

    The client room's Ready for you card, with an Open button and a note about the link.

  6. Books

    Every job's money rolls into the year: what was booked, received and still to come, and what each job really made.

    Jobs signed this year, with total, received, balance, estimated cost, spent and profit so far for each job.

Quotes your clients enjoy opening.

Three layouts, each in your colours with your logo and photos. Turn sections on or off, change their order and rewrite any line. Clients read them on their phones, choose an option and sign right there.

The Folio layout on a phone.
FolioA bold cover and big type, for work that sells on feeling.
The Brief layout on a phone.
BriefA tidy page with the details in columns, for commercial clients.
The Letter layout on a phone.
LetterA personal note with a compact options card.

Once a client signs, that version is locked with a fingerprint of exactly what they agreed to. Later edits never change it.

Prices that know what they cost you.

Set prices once for each kind of work. The quote builder does the sums, and tells you when a number doesn't add up.

A wedding price list: each item has a price, a role that does it, the cost from the roster and the margin, with one margin shown in red below the floor.

  • Costs follow your roster

    Change someone's pay and every price that uses their role shows the new margin. Margins below your floor turn red.

  • Reminders for forgotten costs

    Travel, extra hands, album printing: each quote lists the costs you haven't counted until you add them or mark them not needed.

  • Estimate next to reality

    Books puts each job's estimated cost beside what you really spent, so next season's prices start from facts.

Your colours, not ours.

Choose one of six palettes. It dresses the app for your team, every quote, the client room and your enquiry form.

  • Forest
  • Bloodstone & Sage
  • Emerald & Cream
  • Wine & Sand
  • Merino & Venice
  • Olive & Beige

What it doesn't do yet.

Better to hear it now than after you've moved in.

  • No tax invoices.Quotes show GST properly, but invoices still come from your accounting software.
  • No online payments.You record payments as they arrive, and the balance updates.
  • No automatic messages.Toadmaster writes the message; you choose when to send it.
  • No calendar sync.Shoots and due dates live in Toadmaster's own calendar.

Priced by the people who sign in.

Every plan gets all of Toadmaster. Enquiries, quotes, jobs, client rooms and your roster have no limits. Crew use the roster app with a PIN and don't need a login.

  • Solo

    1 login, for the owner

    ₹799$10 a month

    plus 18% GSTNo GST

    or ₹8,629$108 a year, 10% off

  • Studio

    Up to 5 logins

    ₹1,599$20 a month

    plus 18% GSTNo GST

    or ₹17,269$216 a year, 10% off

  • Team

    Up to 15 logins

    ₹3,199$40 a month

    plus 18% GSTNo GST

    or ₹34,549$432 a year, 10% off

  • 30 days free. Try the Studio plan with a sample project already in it. No payment details asked for.
  • Founding studios get 40% off. The first 20 studios that pay get 40% off for their first 12 months, in return for a short call each month about what to improve. It adds to the yearly 10%.
  • Monthly or yearly. Yearly is 10% off, and you can move from monthly to yearly at any time.
  • Your price is locked. The plan price you join at stays the same for as long as you stay subscribed, even when prices go up for new studios. The founding 40% still ends after 12 months.
  • More than 15 people? Larger teams are priced on request.
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Safe by default.

Client details and money deserve care, so these are built in rather than added on.

  • Your studio is walled offEach studio's data is kept apart from every other studio's.
  • A login for each personTeammates get their own password and only the parts you allow.
  • Two-step sign-in, your callOff, optional or required for everyone, using any authenticator app.
  • Private client linksEach link carries a long random key and shows only that client's own quote or room.
Toadmaster

Let the toad do the heavy lifting.

Toadmaster is invite-only while it's being tested. Ask for an invite, or sign in if you already have one.

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